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Preparing the next decade of Daejeon’s MICE
Daejeon MICE Future Forum

Preparing the next decade of Daejeon’s MICE


Preparing the next decade of Daejeon’s MICE

On November 2, 2018, the “Daejeon MICE Future Forum” was held in Daejeon Convention Center by Daejeon International Marketing Enterprise (DIME) and Daejeon–Chungcheong MICE Alliance. Under the concept of “Preparing the next decade of Daejeon’s MICE,” 200 guests participated, ranging from industry relations to the academia and government officials.

Professor Yeun Yu-sik of Kyung Hee University’s College of Hotel and Tourism Management led the opening guest lecture on the topic of “Change in the MICE Industry and Trends,” diagnosing the current trend on the four respective portions of MICE—▲MICE Industry, ▲MICE Participants, ▲ Management of MICE Event, and ▲MICE Destination—and made a proposal on long-term development through the cooperation of diverse city-level interest groups and the integration of individual networks.

The second guest lecture was by Ms. Kim Mi-sook, the director of Lascaux Gallery of Gwangmyeong City. The lecture was about “The Miracle of Gwangmyeong Cave,” the story of a dead mine reformed into a world-class tourist attraction by storytelling from its modern industries, and the ideal support from the local government accelerating the process.

In the subject presentation session that followed, Professor Lee Chang-hyun of Hallym University of Graduate Studies made a presentation under the theme of “Future Growth Strategies of Daejeon MICE.” The four priorities suggested were ▲Strengthening Infrastructure Competitiveness, ▲Differentiation Strategy Based on Daejeon’s Science Technology, ▲Pursuing Higher Added Value by Going “Beyond MICE,” and ▲Establishing the Foundation for Constant Growth. Subsequently, a heated opinion exchange by six MICE expert panels proceeded.

On November 3, a field trip on Daejeon’s culture–art belt was provided for the event organizers of Seoul, Gyeonggi, Gangwon, Daejeon, and other regions who participated in the forum.

Since the completion of Daejeon Convention Center in 2008, the last decade allowed Daejeon to confirm its potential as a global MICE city. As the competition for MICE events intensifies and rapid changes happen with the Fourth Industrial Revolution, Daejeon and DIME will seek new contents to maintain and reinforce Daejeon’s competitiveness.


Contact: DIME Convention Marketing Team – 042-250-1328